# Examples — content to hooks, end to end

The full method on real content: find the raw material, generate across mechanisms, score, pick.
Voice here is the blunt indie-founder voice from the voice-builder examples (short, no
exclamation marks, dry, concrete). Your output uses the loaded `voice.md`.

---

## Example 1 — Caption hook

**The content:** a post about deleting a feature the team spent six months building because
nobody used it; the fix (a "boring" feature) became the most-used one in two days.

**Raw material (Step 2):** the surprising numbers (6 months → 2 days), the stakes (wasted work),
the contrarian lesson (build less).

**Generate across mechanisms (Step 3):**
1. *Specificity:* "Six months to build. Two days to replace. Nobody noticed the first one."
2. *Mistake:* "I spent six months building a feature nobody asked for. Classic."
3. *Contrarian:* "Shipping more features is making your product worse."
4. *Curiosity:* "The feature we deleted today taught me more than the one we shipped."
5. *Stakes:* "We torched six months of work in one commit this morning."
6. *Question:* "What's the feature you keep building because customers 'ask' for it?"

**Score (Step 4):** All are on-voice and true. #1 and #2 have the strongest *specificity* and
*pull* and land well inside the ~125-char cutoff. #3 is a strong contrarian but slightly less
true to *this* post (it's about behavior, not feature count). #6 is good if the goal is comments.

**Pick:** #2 for reach (self-deprecating, on-voice, instant story), #6 if the goal is comments.
Recommend #2.

---

## Example 2 — Video hook (first 3 seconds, muted-first)

**The content:** same story, as a 30-second Reel.

**Deliver all three channels:**
- **Opening visual:** hand hovering over a keyboard, then hitting "delete" on a big block of
  code — motion in frame one.
- **On-screen text (sound-off hook):** "Deleting 6 months of work."
- **Verbal (first words):** "We just deleted our most-requested feature."

**Why it works:** the visual is a pattern interrupt (destroying work), the on-screen text
carries the gap muted, and the spoken line adds the contrarian twist ("most-requested"). No
logo, no "hey guys," hook complete inside ~2 seconds.

**A weaker alternative (for contrast):** opening on the founder's face saying "Hey everyone, so
today I want to talk about product decisions…" — the gap doesn't arrive until second 6, by which
point the viewer is gone.

---

## Example 3 — Carousel cover

**The content:** a 7-slide carousel on writing hooks.

**Cover candidates:**
- "7 hooks that actually work →" *(specificity + promise of the swipe)*
- "Your hooks are why nobody reads your posts" *(stakes/callout)*
- "Stop writing hooks like it's 2019 →" *(contrarian)*

**Pick:** the callout if the goal is to stop the scroll of people who suspect their hooks are
weak; the specific "7 hooks →" if the goal is saves. Either way, one idea, legible at thumbnail
size, promising what slides 2–7 deliver.

---

## What every example shows

- The hook is **extracted from the content's real strongest element**, not invented.
- Several **mechanisms** are tried before one is chosen.
- The winner is **specific, true, in-voice, and inside the cutoff**.
- For video, all **three channels** (visual + text + verbal) are delivered and work muted.
- The recommendation is tied to the **goal** (reach vs comments vs saves).


---
资料：Frank Heijdenrijk / pavelhov/social-media-skills

原始版本：https://github.com/pavelhov/social-media-skills/blob/1680b37bf0dc32b52da247a8196ef27a6cd47bd4/skills/hook-writer/references/examples.md

许可：MIT。目录与内部链接已经整理，未收录图片已省略。

MIT License

Copyright (c) 2026 Frank Heijdenrijk

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.