# Examples — Reels scripts

Worked scripts as production docs (shot · on-screen text · spoken · audio · timing), each with a
3-second hook, a muted-first design, a sends answer, IG keywords, and a cover brief — plus a
"TikTok reupload" version for contrast. Voice is the blunt indie-founder voice from earlier skills
(short, dry, no exclamation marks, concrete). Your output uses the loaded `voice.md`.

---

## Example 1 — Talking head / story (filmed) · ~30s · goal: reach + sends

**Concept:** we deleted our most-requested feature; the boring button won.
**Audio:** original (your voice). **Sends answer:** PMs/founders forward it to the teammate pushing
the loud feature request. **Cover brief:** custom cover, "We deleted our #1 feature" in bold text,
grid-safe center.

| Time | Shot | On-screen text | Spoken |
|---|---|---|---|
| 0:00–0:03 | Close, mid-sentence, to camera | **"We deleted our #1 requested feature."** | "We spent six months on the feature everyone asked for. Then we deleted it." |
| 0:03–0:10 | Same, quick cut | "nobody used it" | "Every sales call, people begged for it. We shipped it. Nobody touched it." |
| 0:10–0:20 | Slight push-in | "the boring button won" | "What they actually used was a tiny export button we kept ignoring. Built it in two days. Most-used thing we have." |
| 0:20–0:28 | Cut, direct | "watch what they DO" | "People tell you what sounds good and do something else. So now we watch behavior, not surveys." |
| 0:28–0:30 | Back to opener framing | "so we deleted it." | "Which is how we ended up deleting our most-requested feature." ← loops to 0:00 |

**Muted check:** the five text lines tell the whole story without audio.
**Loop:** the last line flows back into the first frame.
**IG SEO:** "product feature", "SaaS" spoken in the first 3 seconds + on-screen; caption first
sentence: "How we decide what to build for our SaaS — behavior over feature requests." 3–5 topic
hashtags (#buildinpublic #saas #productmanagement). Keyword cluster → `instagram-seo`.
**Caption → `caption-writer`. Publish (cover, safe zone) → `instagram-reels-publishing`.
Schedule → `scheduling-and-queue`.**

---

## Example 2 — Faceless listicle (AI b-roll + voiceover) · ~20s · goal: sends + saves

**Concept:** 3 tools that replaced a $200/mo stack. **Format:** faceless, voiceover over Veo b-roll.
**Audio:** voiceover in edit + a trending upbeat track named for **native add-in-app**, cuts on the
beat. **Sends answer:** forwarded to the friend who complains about tool costs; saved as a
reference. **Cover brief:** frame at 0:00 with the "$200/mo" text visible, centered.

| Time | Shot (Veo b-roll) | On-screen text | Voiceover |
|---|---|---|---|
| 0:00–0:03 | Fast push-in on a cluttered dashboard | **"3 tools that killed my $200/mo stack"** | "Three tools that replaced two hundred dollars a month." |
| 0:03–0:08 | Tool 1 in use | "1. ___ (free)" | "One — handles all my scheduling. Free tier covers it." |
| 0:08–0:13 | Tool 2 | "2. ___" | "Two — does what I paid fifty bucks for." |
| 0:13–0:18 | Tool 3 | "3. ___ (the sleeper)" | "Three — the one nobody talks about. Wait for this one." ← open loop paid off |
| 0:18–0:20 | Back to first frame | "send this to your cofounder" | "Send it to whoever pays the invoices." |

**Muted check:** numbers + labels carry it silently; captions burned in, safe-zone placed.
**Rewatch trigger:** three tools in 20 seconds — one watch isn't enough to note them all.
**Veo note:** b-roll only, per `veo-prompt-pack.md`; AI-labeling per Meta's rules (manual — not
auto-disclosed on Instagram). Export clean, no watermarks.

---

## Contrast — the TikTok reupload (do NOT do this)

- The same video exported from TikTok, **watermark in the corner**.
- Hook written for sound-on only; no on-screen text for the muted majority.
- No cover chosen — the grid shows a random mid-word frame.

→ The watermark and originality gates throttle it before ranking; the mute-blind hook loses the
feed; the grid frame wastes the profile visit. Re-cut a clean native version instead —
`cross-platform-repurposing`.

---

## What the good examples share

- A **3-second hook** on all three channels, with the on-screen text carrying it **on mute**.
- **Fast pace, no intro tax**, a visual change every ~2–4s, a **loop/rewatch trigger**.
- A concrete **sends answer** (who forwards it, to whom, why).
- An **audio choice** named — and flagged **native add-in-app** when it's IG-library audio.
- **IG keywords** in the first 3 spoken seconds + on-screen + caption; a **cover brief**.
- Original, watermark-free, on-voice; truthful hook; no fabricated stats; AI-labeling where generated.


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资料：Frank Heijdenrijk / pavelhov/social-media-skills

原始版本：https://github.com/pavelhov/social-media-skills/blob/1680b37bf0dc32b52da247a8196ef27a6cd47bd4/skills/reels-script/references/examples.md

许可：MIT。目录与内部链接已经整理，未收录图片已省略。

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