# content-pillars.md Template

The output of this skill. Keep it tight and usable — `batch-content-plan` and the content skills
read it to know what to post and which pillar each post serves.

Copy everything below the line into `content-pillars.md` and fill it in.

---

```markdown
# Content Pillars — {Business or Client Name}
<!-- version: 1.0 · updated: {date} · derived from: brand-profile v{n} -->

## The set at a glance
- ⭐ **{Signature pillar name}** — {one line} — ~{x}% of mix
- **{Pillar 2 name}** — {one line} — ~{x}%
- **{Pillar 3 name}** — {one line} — ~{x}%
- **{Pillar 4 name}** — {one line} — ~{x}%
- (3–5 total; promotion is the minority)

---

## ⭐ Pillar 1 — {Signature pillar name}
- **Covers:** {the subject area, in plain terms}
- **Why we own it:** {the specific reason this brand is credible/distinctive here}
- **For:** {which audience segment}
- **Goal it serves:** {awareness / trust / conversion / community}
- **Example angles:** {5–8 sub-topics or post angles}
- **Draws on:** {proof, assets, stories, expertise it uses}

## Pillar 2 — {name}
- **Covers:** …
- **Why we own it:** …
- **For:** …
- **Goal it serves:** …
- **Example angles:** …
- **Draws on:** …

## Pillar 3 — {name}
- {same fields}

## Pillar 4 — {name}
- {same fields}

---

## Mix & balance
- **Signature pillar:** {which one} — the differentiator, posted often.
- **Rough split across pillars:** {e.g., 35 / 25 / 25 / 15}
- **Promotion:** kept to the minority; rides on the value pillars.
- **Notes:** {seasonality, campaign overlays, multi-audience notes}
```

---

## How downstream skills read this

- **`batch-content-plan`** spreads posts across these pillars, tags every slot to one, and uses
  the **example angles** as starting ideas and the **mix split** for balance.
- **Content skills** (`caption-writer`, `reels-script`, …) use the pillar's *angle* and *goal* to
  shape each post, and the **draws-on** assets/proof for substance.
- If a pillar's **example angles** run dry over time, that's the signal to refresh it — re-mine
  the brand profile or run this skill again.

Keep the signature pillar prominent: it's what the brand is building recognition for.


---
资料：Frank Heijdenrijk / pavelhov/social-media-skills

原始版本：https://github.com/pavelhov/social-media-skills/blob/1680b37bf0dc32b52da247a8196ef27a6cd47bd4/skills/content-pillars/references/pillar-template.md

许可：MIT。目录与内部链接已经整理，未收录图片已省略。

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