# Formats & Sound

Pick the format that fits the idea and the creator's comfort, then decide the sound. Both are
TikTok-specific choices that a generic "video script" misses.

## TikTok formats

- **Talking head** — you, to camera, with energy. The TikTok default; rewards personality. Best for
  opinions, tips, storytime, hot takes.
- **Storytime** — a narrative with tension and a payoff ("we deleted our most-requested feature.
  here's what happened"). High completion when the hook promises a real resolution.
- **POV / skit** — "POV: you're the founder who…". Relatable, native, shareable.
- **Tutorial / how-to** — screen-record or demo; strong for saves and search. Number the steps.
- **Listicle** — "3 tools that…". Fast, dense, rewatchable; great loop fuel.
- **Green-screen explainer** — talk over an article/screenshot/chart. Easy, native, credible.
- **Stitch / Duet reaction** — react to or extend another video; piggybacks reach + adds your POV.
- **Faceless / voiceover** — b-roll or AI visuals + voiceover, no on-camera presence. For niches,
  shy creators, or scaled output (this is where the Veo pack earns its place — see
  `veo-prompt-pack.md`).

Match format to the message and to who's making it: don't script a dance skit for someone who won't
perform it, or a faceless voiceover when a founder's face would build more trust.

## Sound strategy

Sound is part of TikTok discovery, not decoration. Three choices:

1. **Ride a trending sound** — a rising sound can give early algorithmic lift and signals "native."
   Use when it **genuinely fits** the mood or format. Catching a sound early (on the way up) beats a
   played-out one.
2. **Original audio** — your own talking/voiceover. Best for storytime, tutorials, opinions — and a
   great original audio can itself spread (others use it). Most brand/founder content lives here.
3. **Music bed** — licensed/commercial-safe track for vibe under a voiceover. Mind **commercial
   sound licensing** for brand accounts (the trending-but-unlicensed song can be a rights problem;
   use TikTok's commercial library or original audio).

### The fit test — don't force a trend

A trend or sound must serve the message and suit the audience. Forcing the current dance sound onto
a B2B compliance explainer reads as try-hard and hurts trust. If a trend doesn't fit: use original
audio, or find a format-level trend (a structure, a meme template) that does. For live trend
research and timing, hand off to **`trend-jacking`** — this skill rides a sound where it fits; it
doesn't chase the trend feed.

## The sound *as* the hook

Sometimes the sound is the hook — a recognizable audio drop, a beat switch synced to your cut, a
sound everyone associates with a format. When you use a trending sound, sync your hook frame and
cuts to its beats; the familiarity does some of the scroll-stopping for you.

## Output note

In the production doc, name the **sound choice** (trending / original / music) and, when it matters,
the **beat sync** (which cut lands on which beat). That's the TikTok-native detail a generic script
leaves out.


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资料：Frank Heijdenrijk / pavelhov/social-media-skills

原始版本：https://github.com/pavelhov/social-media-skills/blob/1680b37bf0dc32b52da247a8196ef27a6cd47bd4/skills/tiktok-script/references/formats-and-sound.md

许可：MIT。目录与内部链接已经整理，未收录图片已省略。

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