# Examples — TikTok scripts

Worked scripts as production docs (shot · on-screen text · spoken · sound · timing), with a
1-second hook, a loop, and TikTok-search keywords — plus a "polished ad" version for contrast. Voice
is the blunt indie-founder voice from earlier skills (short, dry, no exclamation marks, concrete).
Your output uses the loaded `voice.md`.

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## Example 1 — Storytime / talking head (filmed) · ~30s · goal: reach + saves

**Concept:** we deleted our most-requested feature; the boring button won.
**Sound:** original audio (your voice). **Format:** talking head, handheld.

| Time | Shot | On-screen text | Spoken |
|---|---|---|---|
| 0:00–0:02 | Close, mid-sentence, looking at camera | **"We deleted our #1 requested feature."** | "We spent six months on the feature everyone asked for. Then we deleted it." |
| 0:02–0:10 | Same, quick cut | "nobody used it" | "Every sales call, people begged for it. We shipped it. Nobody touched it." |
| 0:10–0:20 | Slight push-in | "the boring button won" | "What they actually used was a tiny export button we kept ignoring. Built it in two days. Most-used thing we have." |
| 0:20–0:28 | Cut, direct | "watch what they DO" | "People tell you what sounds good and do something else. So now we watch behavior, not surveys." |
| 0:28–0:30 | Back to opener framing | "so we deleted it." | "Which is how we ended up deleting our most-requested feature." ← loops to 0:00 |

**Loop:** the last line flows back into the first frame — it replays seamlessly.
**TikTok SEO:** "feature", "SaaS product", "build" spoken + on-screen; caption: "How we decide what
to build for our SaaS — behavior over requests." Keyword + niche hashtags (#buildinpublic #saas
#productmanagement), not generic ones.
**Caption + hashtags → `caption-writer`. Schedule → `scheduling-and-queue`.**

---

## Example 2 — Faceless listicle (AI b-roll + voiceover) · ~20s · goal: reach + saves

**Concept:** 3 tools that replaced a $200/mo stack. **Format:** faceless, voiceover over b-roll.
**Sound:** trending upbeat sound, cuts synced to the beat.

| Time | Shot (Veo b-roll) | On-screen text | Voiceover |
|---|---|---|---|
| 0:00–0:02 | Fast push-in on a cluttered dashboard | **"3 tools that killed my $200/mo stack"** | "Three tools that replaced two hundred dollars a month." |
| 0:02–0:08 | Tool 1 in use | "1. ___ (free)" | "One — handles all my scheduling. Free tier covers it." |
| 0:08–0:13 | Tool 2 | "2. ___" | "Two — does what I paid fifty bucks for." |
| 0:13–0:18 | Tool 3 | "3. ___ (the sleeper)" | "Three — the one nobody talks about. Wait for this one." ← open loop paid off |
| 0:18–0:20 | Back to first frame | "save this 👇" | "Save it before you renew anything." |

**Loop:** "save this" + the fast pace invites a rewatch to catch all three.
**Veo note:** b-roll only; per `veo-prompt-pack.md`, this is a fair AI use (faceless, cutaways) —
but a founder review to camera might out-trust it. **AI-disclosure auto on TikTok.**

---

## Contrast — the "polished ad" version (do NOT do this)

- 0:00 a 2-second animated logo sting.
- A voiceover in brand-announcer tone: "At [Company], we believe…".
- Glossy, color-graded, no face, tagline card at the end.

→ Reads as an ad in the first second; scrolled. On TikTok, the handheld founder-to-camera version
beats it every time. If a user asks for the ad version, redirect to native.

---

## What the good examples share

- A **1-second hook** on all three channels (verbal + on-screen text + visual).
- **Fast pace, no intro tax, no dead air.**
- A **loop / rewatch trigger** built into the ending.
- A **sound choice** named (original vs trending) and, when relevant, beat-synced.
- **TikTok-search keywords** in spoken + on-screen + caption.
- Native, not ad-like; on-voice; AI-disclosure where generated.


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资料：Frank Heijdenrijk / pavelhov/social-media-skills

原始版本：https://github.com/pavelhov/social-media-skills/blob/1680b37bf0dc32b52da247a8196ef27a6cd47bd4/skills/tiktok-script/references/examples.md

许可：MIT。目录与内部链接已经整理，未收录图片已省略。

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