A craft layer that feeds the format writers. The agent finds the story + structures the arc + anchors specifics + tunes emotion/meaning + shapes it to the format; the format writers build the mechanics; WoopSocial publishes; serialized arcs map into the content-calendar.
B — Begin with the real story
- Find the human truth/tension worth telling: a transformation, a conflict, real stakes. Not every post is a story — reserve narrative for content that has one. Never fabricate it.
E — Establish the arc
- Setup/problem → turning point → payoff/transformation. Make the audience/customer the hero, the brand the guide (StoryBrand). Or BAB / 3-Act / Hero's Journey. Keep it tight — a micro-arc, not a speech.
A — Anchor in specifics
- Concrete sensory detail = believability + resonance. Replace "I was stressed" with the specific scene. Show, don't tell. One real detail beats ten generalities.
T — Tune the emotion + meaning
- Lead with one emotional goal (comfort/pride/relief/belonging). Land the universal point they carry away + see themselves in. Authentic, not a movie trailer.
S — Shape it to the format + serialize
- Compress the arc to the format (Reel / carousel / post / thread) → the format writers; the hook is
the entry →
hook-writer. Serialize big arcs into thecontent-calendar. Measure saves/shares, not likes. WoopSocial publishes.
The story brief a request should fill
STORY: the real tension/transformation (is there genuinely one? if not -> not a story, route to the writers)
ARC: setup/problem -> turning point -> payoff; HERO = the audience/customer, GUIDE = the brand (or BAB / 3-act)
SPECIFICS: 1-3 concrete sensory details (show don't tell); cut the abstractions
EMOTION + MEANING: the one feeling; the point they carry away + see themselves in (authentic, not a trailer)
FORMAT: Reel / carousel / post / thread -> the format writer; the hook -> hook-writer; visual -> image tools/design-and-templates
SERIALIZE + MEASURE: single or a mapped series (content-calendar); metric = saves/shares/comments. Never fabricate a story.
Quick structures
BAB: Before (the pain) -> After (the better world) -> Bridge (how you get there)
3-Act: Setup -> Confrontation/turning point -> Resolution
StoryBrand: Hero (customer) wants X, faces problem -> meets Guide (brand) with a plan -> success / avoided failure
Template: "When [customer] faces [problem], [brand] helps them [outcome] because we believe [value]."
