面向自媒体创作者和一人公司的中文skill库

Pick Your Role：详见中文功能与使用说明。

## Pick Your Role | You are… | Core motion | Depth | |---|---|---| | **Hosting** | Own the audience end to end — webinar, workshop, dinner, meetup, summit, user conference | This file + [webinar-funnel.md](references/webinar-funnel.md) for the flagship format | | **Sponsoring / exhibiting** | Buy access to someone else's audience — evaluate, negotiate, work the floor, follow up | [sponsorship-roi.md](references/sponsorship-roi.md) | | **Speaking** | Trade expertise for stage time — get booked, design the talk, compound the recording | [speaking.md](references/speaking.md) | | **Attending** |

The Universal Arc：详见中文功能与使用说明。

## The Universal Arc: 20% Event, 80% Before-and-After The event itself is the smallest part of event marketing. Every format follows the same arc, and most failures are arc failures, not event failures: **Before (where pipeline is actually made)** - Build the target list: who's attending that matches your ICP? (Attendee lists, speaker lists, "who's going" posts, past-year attendees.) - **Book meetings before you arrive.** A meeting booked two weeks out is worth ten hopeful hallway collisions. Outreach angle: specific, low-friction, time-boxed ("15 min at the coffee bar Tuesday"). - Announce

Hosting: Choose the Format for the Job：详见中文功能与使用说明。

## Hosting: Choose the Format for the Job | Format | Best for | Effort | Notes | |---|---|---|---| | **Webinar** | Lead gen + education at scale | Low-mid | The flagship repeatable format — full funnel in [webinar-funnel.md](references/webinar-funnel.md) | | **Workshop** | Product-qualified leads, activation | Mid | Hands-on beats presentation for conversion; smaller and deeper than a webinar | | **Dinner / small gathering** | Exec relationships, ABM accounts | Mid | 8–14 seats, no pitch, curated guest mix — the highest meetings-per-dollar format in B2B | | **Meetup series** | Local community

Measurement: Pipeline：详见中文功能与使用说明。

## Measurement: Pipeline, Not Applause | Metric tier | Examples | Verdict | |---|---|---| | **Vanity** | Registrations, badge scans, foot traffic, impressions | Track, never optimize for, never report as success | | **Real** | Qualified conversations, meetings booked, opportunities created, pipeline influenced | The actual scoreboard | | **Decisive** | Cost per qualified meeting, cost per opportunity, closed-won influenced | What decides whether you do it again | - Compare cost-per-qualified-meeting against your other channels (ads, outbound) — that's the go/no-go math, worked through in [sp

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MIT License Copyright (c) 2025 Corey Haines Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright

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