面向自媒体创作者和一人公司的中文skill库

Referral Program Design：详见中文功能与使用说明。

## Referral Program Design ### The Referral Loop ``` Trigger Moment → Share Action → Convert Referred → Reward → (Loop) ``` ### Step 1: Identify Trigger Moments **High-intent moments:** - Right after first "aha" moment - After achieving a milestone - After exceptional support - After renewing or upgrading ### Step 2: Design Share Mechanism **Ranked by effectiveness:** 1. In-product sharing (highest conversion) 2. Personalized link 3. Email invitation 4. Social sharing 5. Referral code (works offline) ### Step 3: Choose Incentive Structure **Single-sided rewards** (referrer only): Simpl

Program Optimization：详见中文功能与使用说明。

## Program Optimization ### Improving Referral Rate **If few customers are referring:** - Ask at better moments - Simplify sharing process - Test different incentive types - Make referral prominent in product **If referrals aren't converting:** - Improve landing experience for referred users - Strengthen incentive for new users - Ensure referrer's endorsement is visible ### A/B Tests to Run **Incentive tests:** Amount, type, single vs. double-sided, timing **Messaging tests:** Program description, CTA copy, landing page copy **Placement tests:** Where and when the referral prompt appear

Measuring Success：详见中文功能与使用说明。

## Measuring Success ### Key Metrics **Program health:** - Active referrers (referred someone in last 30 days) - Referral conversion rate - Rewards earned/paid **Business impact:** - % of new customers from referrals - CAC via referral vs. other channels - LTV of referred customers - Referral program ROI ### Typical Findings - Referred customers have 16-25% higher LTV - Referred customers have 18-37% lower churn - Referred customers refer others at 2-3x rate --- ## Launch Checklist ### Before Launch - [ ] Define program goals and success metrics - [ ] Design incentive structure - [ ] B

Launch Checklist：详见中文功能与使用说明。

## Launch Checklist ### Before Launch - [ ] Define program goals and success metrics - [ ] Design incentive structure - [ ] Build or configure referral tool - [ ] Create referral landing page - [ ] Set up tracking and attribution - [ ] Define fraud prevention rules - [ ] Create terms and conditions - [ ] Test complete referral flow ### Launch - [ ] Announce to existing customers - [ ] Add in-app referral prompts - [ ] Update website with program details - [ ] Brief support team ### Post-Launch (First 30 Days) - [ ] Review conversion funnel - [ ] Identify top referrers - [ ] Gather feedback

来源仓库采用 MIT 许可；另有说明的第三方素材按各自许可。

MIT License Copyright (c) 2025 Corey Haines Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright

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