内容支柱与主题体系 · content-pillars.md Template

The output of this skill. Keep it tight and usable — batch-content-plan and the content skills read it to know what to post and which pillar each post serves.

Copy everything below the line into content-pillars.md and fill it in.

# Content Pillars — {Business or Client Name}
<!-- version: 1.0 · updated: {date} · derived from: brand-profile v{n} -->

## The set at a glance
- ⭐ **{Signature pillar name}** — {one line} — ~{x}% of mix
- **{Pillar 2 name}** — {one line} — ~{x}%
- **{Pillar 3 name}** — {one line} — ~{x}%
- **{Pillar 4 name}** — {one line} — ~{x}%
- (3–5 total; promotion is the minority)

---

## ⭐ Pillar 1 — {Signature pillar name}
- **Covers:** {the subject area, in plain terms}
- **Why we own it:** {the specific reason this brand is credible/distinctive here}
- **For:** {which audience segment}
- **Goal it serves:** {awareness / trust / conversion / community}
- **Example angles:** {5–8 sub-topics or post angles}
- **Draws on:** {proof, assets, stories, expertise it uses}

## Pillar 2 — {name}
- **Covers:** …
- **Why we own it:** …
- **For:** …
- **Goal it serves:** …
- **Example angles:** …
- **Draws on:** …

## Pillar 3 — {name}
- {same fields}

## Pillar 4 — {name}
- {same fields}

---

## Mix & balance
- **Signature pillar:** {which one} — the differentiator, posted often.
- **Rough split across pillars:** {e.g., 35 / 25 / 25 / 15}
- **Promotion:** kept to the minority; rides on the value pillars.
- **Notes:** {seasonality, campaign overlays, multi-audience notes}

How downstream skills read this

• batch-content-plan spreads posts across these pillars, tags every slot to one, and uses the example angles as starting ideas and the mix split for balance.
• Content skills (caption-writer, reels-script, …) use the pillar's angle and goal to shape each post, and the draws-on assets/proof for substance.
• If a pillar's example angles run dry over time, that's the signal to refresh it — re-mine the brand profile or run this skill again.

Keep the signature pillar prominent: it's what the brand is building recognition for.