自媒体 · 学习与研究
资料搜索
查找知识、专题、工具和已有方法。
当前为自媒体短视频主目录。 影视基础参考 →
筛选与排序
86 份资料
内容支柱与主题体系 · What Makes a Pillar
研读：The definition；The distinction everyone gets wrong；The pillar test。
故事表达与叙事研究
研读：The POV: people share feeling + meaning, not information；Read these first；The framework: BEATS。
故事表达与叙事研究 · Arcs, specifics, platform framing + two worked examples
研读：Arc structures (pick by goal)；Specificity technique (vague → concrete)；Platform framing (same story, different framing)。
故事表达与叙事研究 · The BEATS framework — narrative craft for any format
研读：B — Begin with the real story；E — Establish the arc；A — Anchor in specifics。
短视频脚本结构
研读：Read the selected identity first；Work payoff-first before motion；The framework: WATCH。
短视频脚本结构 · Script anatomy, causal boards and executable shots
研读：Start with a payoff card；Beat sheet and local shot record；Transition taxonomy。
短视频脚本结构 · WATCH — an opening that earns its payoff
研读：W — Win the opening；A — Advance causally；T — Time action and sound。
脚本与分镜研究
研读：The POV: videos are won in pre-production — the cheapest edit is on paper；Read these first；The framework: SCENE。
脚本与分镜研究 · Templates & worked examples
研读：The two-column AV script (the production document)；The shot-table storyboard (no drawing required)；The batch-shoot regroup (by setup, not by。
脚本与分镜研究 · The SCENE framework — from idea to a shootable, editable plan
研读：S — Start from the spine；C — Columns: audio + visual；E — Envision every beat。
数据与原创研究方法
研读：The POV: own a number and the internet has to come to you；Read these first；The framework: PROVE。
数据与原创研究方法 · Methods, templates & worked examples
研读：The four study methods, compared；Survey-instrument checklist；Report-page anatomy (engineer for citation)。
数据与原创研究方法 · The PROVE framework — original research that earns links + AI citations
研读：P — Pick a question inside a data void；R — Run a sound method；O — Observe honestly (collect + analyse without cooking it)。
内容指标与分析口径
研读：The POV: measure what maps to goals, then act；Read these first；The framework: METER。
内容指标与分析口径 · Metrics by goal, the report + two worked examples
研读：Metric-by-goal matrix；Platform signal cheat-sheet (optimise the right one)；The monthly report template (~30 min compile / 10 present)。
内容指标与分析口径 · The METER framework — measure what maps to goals, then act
研读：M — Map metrics to goals；E — Extract from native analytics；T — Trim to the signal。
开场与注意力研究
研读：Step 0 — Read the foundation first；Step 1 — Pin the format and its cutoff；Step 2 — Find the hook *in the content*。
开场与注意力研究 · Hook Craft by Format
研读：Caption first line；Video — first 1–3 seconds (Reels, TikTok, Shorts)；Carousel cover (slide 1)。
