自媒体 · 学习与研究
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当前为自媒体短视频主目录。 影视基础参考 →
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86 份资料
TikTok 短视频脚本 · TikTok Mechanics — the discovery engine
研读：Content-first, not follower-first；The signals that expand reach；The brutal hook window。
Reels 短视频表达 · Examples — Reels scripts
研读：Example 1 — Talking head / story (filmed) · ~30s · goal: reach + sends；Example 2 — Faceless listicle (AI b-roll + voiceover) · ~20s · goal: 。
Reels 短视频表达 · Formats & Audio on Reels
研读：Reels formats；Audio strategy；The native-only limit (don't promise otherwise)。
Reels 短视频表达 · Hooks & Retention on Reels
研读：The first 3 seconds；Hook angles that work on Reels；Write the muted version first。
Reels 短视频表达 · Reels Mechanics — Instagram's discovery engine
研读：Discovery-first, not follower-first；The signals that expand reach；The eligibility gates (before ranking happens)。
YouTube Shorts 留存研究 · Hooks, retention, captions + two worked Shorts
研读：Frame-one hook patterns (must read silently)；Retention tactics (Rung 2)；Length selection。
YouTube Shorts 留存研究 · The Retention Ladder — climb four rungs, in order
研读：Rung 1 — Stop (the first 1–3 seconds)；Rung 2 — Hold (≈70%+ average percentage viewed)；Rung 3 — Angle (information gain)。
短视频开场对比 · 教学示例
研读：Example 1 — Caption hook；Example 2 — Video hook (first 3 seconds, muted-first)；Example 3 — Carousel cover。
受众研究
研读：When to use this；Step 0 — Read the foundation first；Step 1 — Gather evidence (don't invent)。
受众研究 · audience.md Template
研读：Primary segment: {label}；Segment 1 — {short label} ⭐ primary；Segment 2 — {label} (optional)。
受众研究 · Jobs To Be Done — the lens that beats personas
研读：What a "job" is；Why JTBD beats demographic personas；The three things to capture around each job。
受众研究 · Voice of the Customer — mine their actual words
研读：Where the real language lives；The method；Why mirroring wins。
内容调研与材料核查
研读：The POV: a post is a stack of claims wearing a voice — verify the stack；Read these first；The framework: FACTS。
内容调研与材料核查 · Protocols, checklists & worked examples
研读：The claim-inventory triage (per piece, ~5 min)；The citation-verification protocol (per AI-supplied or inherited citation)；The zombie-stat au。
内容调研与材料核查 · The FACTS framework — verification as craft, sourcing as strategy
研读：F — Find the load-bearing claims；A — Ascend to the primary source；C — Check freshness + context。
内容支柱与主题体系
研读：When to use this；Step 0 — Read the foundation first；Step 1 — Mine the brand profile for raw material。
内容支柱与主题体系 · Deriving Pillars
研读：The five sources (mine each for candidates)；1. Positioning + point of view → the signature pillar；2. Audience jobs-to-be-done + pains → audi。
内容支柱与主题体系 · content-pillars.md Template
研读：The set at a glance；⭐ Pillar 1 — {Signature pillar name}；Pillar 2 — {name}。
